Women are naturally charitable, with two thirds supporting charity work compared to just half of men. This is why female business owners are vital to a fair and just society. As your business grows, you may be considering giving back to your community. Being a digital nomad can take you all around the world, where you may experience deeper societal problems than you faced growing up. Being charitable can help these people, but may also give a boost to your business.
Reputation and Image
The larger your company grows, the greater your responsibility. You represent your customer base and all the clients you have worked with. It is therefore paramount that you are seen as a force for good, rather than an enemy of the community.
For example, entrepreneur Jason Sugarman has raised millions for charity and in return has formed a closer relationship to current and potential customers. Such philanthropy helps to build an image of a brand which is outward looking and interested in development and progress. This kind of brand image will be invaluable going forward.
New Perspective
Philanthropy and charity work requires a different kind of outlook that you may not have from your normal business activities. Every penny must be spent in such a way as to provide the most benefit to its recipient. This can teach you how to achieve the greatest possible outcome with the funds available.
By entering into this new sector, you will also be able to network. Forming new connections with experienced charity experts will allow you to extend your reach. In future, that talent will be available to help your company.
Energized Workforce
Employee satisfaction depends on finding meaning and so they want to know that they are working for an ethical employer, who is making a real impact on the community. They will view you as a positive force, who they respect and admire. In return, you will likely see a boost in their performance. This isn’t about forcing employees to work harder, but energizing them with true leadership.
If you want to succeed as a larger business, then you need to take the surrounding community into account. You have a responsibility to your customers and employees to promote a respectable image. As a woman, you may find that doing good is a benefit in itself. However, rest assured that philanthropy will only be beneficial to your business.
