Pinterest pins are indeed a fun and interesting way to garner attention. Moreover, it is a powerful tool for getting more web traffic and interest and thus boost your visibility and online presence. If you are a travel blogger who is not too happy with the response he gets online, why not try the Pinterest pins to optimize your profile? In fact, these pins have become a must for travel bloggers if they truly want to get to a wider audience.
Before you go ahead and start creating those Pinterest pins for your travel blogs, you should know the rules of the game and what exactly to do when setting up a travel blog Pinterest pin. Read on to learn about the basics and get some useful tips to make good use of Pinterest pans.
The basics of Pinterest
Before you use Pinterest, which is a visual search engine, you should understand it. Actually, it is not just a search engine but also a powerful social media platform with lots of potentials. Successful Pinterest pin boarders know how to create quality content and share their pins in group boards of people with similar content. The group boards are an essential way of getting more traffic as you expand your reach. You should know that currently, there are 200 million active users on Pinterest and more than 2 billion searches every month. The majority of users save and click on pins, and if your pin is popular, it will show on Google results as well. That goes on to show the promising potential that can be tapped into by you as a travel blogger.
What is great about Pinterest is that unlike Google, it doesn’t care about the number of backlinks or the age of the blog. The prime focus here is on the quality of content in the pin that you create and share. Your objective here should be to create a quality pinboard on Pinterest and let Pinterest users save those pins as many times as possible. The better the quality of the pin, the more it gets shared and shown, and that leads to higher traffic on the web.
Setting up a Pinterest profile for travel
The aim of your Pinterest profile is to target the right audience with quality content.
Set up the name of your travel blog at the top, and you can set the rest of the boards based on the travel destination or group them according to the regions. Just be sure to name the keyboard category as travel.
● While you can set up as may pin under your board, it is a good idea to start with a few and then gradually add on. The focus should be on quality and not quantity.
● Use relatable keywords that are popularly used by travel bloggers and make sure to use attractive but legible handwriting fonts for your pin.
● Once you have made those pins, the nest step is to add some top-quality group boards on travel to your Pinterest profile. You can easily find these by searching through the profiles and related travel blogs.
● Accept any invites in the notifications in your Pinterest account, and those invites will soon appear on your profile. It is equally important to join good quality boards so that your pins are visible to a wider audience.
● So not forget to get the ‘Pin It’ button installed on the toolbar of the browser as the button will allow any newly created pin new you to get directly published in the blog post.
Now that you are aware of the basics, let us move on to the next section on how to create quality pins for your travel blogs.
Creating Quality Travel Pins
If you observe, some of the best performing Pinterest pins are related to travel and tourism. However, it is only those that carry beautiful images and simple text and in a vertically optimized dimension.
● As the key content of the Pinterest pins is going to be images, make sure to add only crisp and clear images. It is a well-known fact that warmer colors grad more attention on Pinterest. Go ahead and create completely different images that speak for themselves and need no words.
● Do not ignore the importance of good descriptions and quality fonts. Make sure that the content in your pin has the most relevant keywords and ones that lots of people search for on Pinterest and related to travel.
● One can get creative here and build its own graphic from scratch. To get some idea, browse for the most popular searches on Pinterest related to travel and keep in mind those popular designs that are travel related. There is no need to copy here but work on your original ideas with your creativity.
● As a content creator on Pinterest, it is very important for you to organize the content you created effectively. Users do not like to browse pinboards that look confusing to them and will simply move away. So, organize all the content and boards by topic.
Some helpful Pinterest tools
As a travel blogger on Pinterest, you should be aware of the commonly used and helpful tools available for you. Make professional pins with the help of these easy to use tools and promote your profile on Pinterest.
● PicMonkey – Carries a wide variety of fonts and some cool features
● Pinterest Primer – Help you grasp the basics of using Pinterest, such as setting up personal and group boards, scheduling and designing pins, and more.
● DepositPhotos – A reliable source for high-quality stock photos and has more than 70 million of those photos.
● Canva – Good for those new to graphic designing and offers more than 300,000 photos
● Pinteresting Strategies – A detailed course for intermediate as well as advanced Pinterest users.
● Pinterest Ninja – Help you create a pinning strategy with focused keyword research.
