virgin atlantic

Virgin Atlantic offers free upgrade contest on social media

Anyone who has flown enough for work or for leisure has tried at least once to get an upgrade to a better seat. While reasons behind the upgrade requests can range from being on a honeymoon to it being their birthday, Virgin Atlantic is capitalizing on the demand for upgrades.

In a blog posted by the official website of Virgin Atlantic, the company is focusing on these upgrade requests by sponsoring a contest for customers and revealing the most common and the most exotic excuses for an upgrade heard by Virgin Atlantic flight attendants.

The #BestRequest contest will give customers of the airline a chance at a free upgrade by sharing on social media—Twitter, Instagram or Facebook—their favorite excuses and reasons to explain why they deserve a seat in a higher class and adding the hashtag #BestRequest message.

Like any good competition, though, there are rules. The prize is a one-way upgrade per winner and they are allowed to bring one guest of their choosing. Four winners will be selected by a judging panel of three members who will pick based on the following criteria: creativity, entertainment, social influence, overall engagement and several other areas.

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